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Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
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In April, Casino.org reported that VGW had contributed $30,000 to Tuberville’s 2026 gubernatorial campaign.
New financial disclosures from the Alabama Secretary of State’s Office show that VGW gave the campaign another $100,000, bringing the firm’s total contributions to $130,000. The latest check, dated Aug. 31, came from the Chumba Casino, Global Poker, and LuckyLand Casino operator.
Tuberville, the famed former football coach of the Auburn Tigers, has served in the US Senate since 2021. Tuberville has expressed a willingness to consider gambling expansion in the Cotton State, one of the most restricted gambling states in the union.
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This was due to its partnership with Hard Rock Bet in Florida, and the strength of its games powered by Past Motor Racing (PMR). These are expected to normalise in subsequent quarters.
North America continues to be a strong and prominent region for Playtech. US general manager Jonathan Doubilet told iGB’s sister publication GGB in June that it had exceeded its expectations in the region.
Latin America revenue also continued to grow during the six-month period – up 29% to €100 million – driven by customer acquisition from the World Cup in both Mexico and Colombia.
