Snow Party

About Snow Party

Another influencer (fictitious name, João) shares live game-style videos on his stories, simulating high-paying gaming sessions. In them, he points out which operator or game “is paying the most”, while in another piece of content, he posts a screenshot of his exclusive Telegram group, where he shares “highest payout” times for betting on specific games.

In a third publication, he “teaches” the gambler to observe patterns in the game interface, such as an animation on the tiger’s face, a specific glow that appears or a sequence of supposed events that indicate that the big win is about to happen.

On the Instagram profiles of gambling operators, the content varies according to the brand’s strategies. It ranges from the use of humorous and entertaining videos to the generic use of AI in banners advertising promotions, available casino games and important sporting events with betting odds.

What is Snow Party?

After play, some looked to banks or regulatory bodies for oversight on total spend across platforms.

Within this shared model, there was a clear preference for personalised interventions over generic ones. 

Tailored, behaviour-triggered messages were seen as more effective than generic warnings, but many participants simultaneously expressed mistrust towards operators collecting behavioural data.

How to play Snow Party

22 June, 2021 – Gaming Summit North America (#GSNA2021)

23 June, 2021 – Gaming Summit Latin America (#GSLATAM2021)

Building on the success of the first edition that took place in 2020, the team is excited to add a full day of discussions about the Latin American gambling industry as part of its ongoing content coverage on GamingAmericas.com.