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Initial reaction from investors was largely unfavourable. Genius shares plunged 13% on 18 Sept., falling 17% for the week. The data provider closed the session at $5.64 per share, well below the $6.19 price when it announced the Legend acquisition in February.
The launch of Prediction.com comes amid a strategic integration phase following Genius Sports’ acquisition of Legend.
It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.
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The two join Amy Hind and Craig Williams, who pleaded guilty to these offences on 29 June 2026.
Sentencing for Lee, Lee and Hind is set for 23 October 2026 at Southwark Crown Court. Williams will be sentenced at a later date. The Gambling Commission has said trials for the remaining ten defendants will take place in September 2027 and January 2028.
The Commission launched its investigation into various reports of insider betting on the election date in June 2024 after Ladbrokes flagged a bet placed by Williams, who was recorded as a politically exposed person.
How to play Fangs Fire
“Our work is not driven by opposition to the gambling industry or to legal, licensed operators. Quite the contrary.”
The focus is on identifying illegal and unregulated gambling sites, operators that offer gambling services without the necessary licence, as well as sites that misuse, copy, or falsely refer to other operators’ licences.
“You can try to stop gambling, but then you go onto foreign gambling sites and crypto casinos and they keep appearing,” Madsen says.