Shining Hot 100

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He believes the conversation has matured and gambling companies are now expected to deliver measurable outcomes.

“Stakeholders increasingly want evidence that initiatives deliver meaningful outcomes rather than simply demonstrating good intentions,” Skinner suggests.

That shift is increasingly visible across the sector, with DEI framed less as a standalone initiative and more as part of everyday business culture.

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Spotlight said the decision to enter the gaming sphere comes as operators increasingly turn towards free-to-play games as a means of “engagement, retention, reactivation and acquisition”.

The games will include fantasy, predictor, survivor and bet builder mechanics, while racing titles will be powered by Spotlight’s Smart View Engine.

Spotlight’s B2B Growth Director Rob Brown said the deal will expand the company’s offering by combining Engage Games’ games engine with Spotlight’s data, content and global distribution network.

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One answer is that the industry is no longer being valued primarily on the promise of endless growth. The market instead wants to see profit, cash generation and manageable regulation maintained across all facets of a listed business. Ed Birkin, managing director of H2 Gambling Capital, says the longer-term decline in gambling stocks runs much deeper than just changes to earnings forecasts.

“The industry share price declines have been much more severe than the cut to earnings projections which means that, while there may be some weakening in some companies’ fundamental growth drivers, the valuations that investors are putting on them have been the main driver of share price declines – although weaker fundamentals lead to lower valuations, so the reality is that they’re completely intertwined.”

Entain’s demotion comes after another – and arguably more significant – symbolic move by Flutter Entertainment. Flutter began trading on the New York Stock Exchange in January 2024 and later moved its primary listing from London to New York.