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What is Bulls Eye Alice?
To fund the acquisition, the company intends to raise €2.5 million through a directed share issue and €6 million through convertible debt. The deal marks its return to B2C after becoming a pure play B2B platform play in 2023.
Richards tells iGB the deal is expected to be completed around the end of September and provides GiG with a “profitable, cash-generative B2C operator” and a footprint in some of Africa’s fastest-growing regulated markets.
Additionally, it gives GiG a “strategic bridgehead” for its core B2B business, the CFO says.
What is Bulls Eye Alice?
Sports betting in Morocco, including online betting and virtual events, is reserved to state-owned Marocaine des Jeux et des Sports (MDJS). The company is 90% held by the Treasury and chaired by the sports minister.
Its exclusivity reportedly runs to 2036 under an unpublished 2016 convention with the state. The commercial operation is run under a tendered management contract rather than a licence. Unauthorised gaming houses and lotteries are criminal offences under articles 282 to 285 of the penal code.
MDJS has turned to the courts to challenge offshore betting. On 12 January the Casablanca commercial court, sitting in summary proceeding, ordered Maroc Telecom, Orange Maroc and Inwi to block 19 named betting sites and local payment intermediaries. Non-compliance carried a penalty of MAD10,000 a day.
About Bulls Eye Alice
The Interior Ministry insisted that the crackdown on digital illegal gambling would persist as part of a broader strategy to prevent criminal proceeds being fed into the economy via banking and payment infrastructures.
Türkiye’s Law No. 7258 criminalises the operation of gambling activities without a licence. Offences are often combined with money laundering and fraud charges, amplifying legal consequences for offenders.
This latest operation forms part of an ongoing surge in Türkiye’s efforts to curb illegal betting throughout 2026.
