Wild Beach Party

About Wild Beach Party

Bally’s has been granted two years’ worth of extensions for the permanent project. State law allows for two-year temporary licences, but the Illinois Gaming Board approved an extension to three years in 2023. That pushed the deadline to this September, but Bally’s ultimately received another year’s worth of extensions through language included in the state’s omnibus revenue bill that was passed in June.

If the latest extension had not been granted, Bally’s would have had to close its temporary casino at Medinah Temple until the permanent venue was completed. That would have resulted in multiple months with no revenue in the market, but Kim told iGB at the East Coast Gaming Congress in April that a closure of the temporary site was “not the end of the world”.

Meanwhile, Bally’s is forging ahead with an even bigger project to the east, its $4 billion Bally’s Bronx resort in New York City. The company was one of three NYC licence winners last year, alongside Resorts World New York City and Hard Rock’s Metropolitan Park.

What is Wild Beach Party?

“There’s this huge, proven revenue opportunity, but it’s also about continuity of the brand that exists across the whole platform and the whole offering,” Wilson adds.

Even the most flexible technology cannot do all the work itself. Wilson is blunt about what happens when an operator treats an integration as the end of the job.

“If I just give you one of our games or our jackpot engine and you just plug it in and leave it there to collect dust, you will come back and tell me in three months’ time it’s not working,” he says. “And I will say to you, ‘How have you invested in the product?’”

How to play Wild Beach Party

In the 1960s, back when Las Vegas’ Meadows Addition neighborhood was nice, showgirls lived there. They liked to sunbathe au naturel at their apartment pools because they didn’t like tan lines.

That’s the commonly told story of how the Naked City, a community of low-rent apartment buildings and houses in the shadow of the Stratosphere just north of the Las Vegas Strip, got its nickname.

Not a single newspaper reference to Naked City appears in a Las Vegas newspaper before a June 20, 1982, Las Vegas Review-Journal cover story headlined: “’Naked City’ a Las Vegas Battleground.”